It’s one of those things that kind of sounds right. Or, sounds good, anyway.
“Give more than you get.”
Not surprisingly, it’s also something that is often equated with The Go-Giver philosophy even though John David Mann and I never wrote that in the book.
Law #1 says to “Give more in value than you take in payment.”
But, isn’t that the same thing?
Let’s look a bit closer at that. Literally, if you “gave more than you got” you’d go out of business, and fast. While the key is to focus on giving value to the other person, you are not giving more than you are getting, you are giving in a way that both of you profit… only in different ways.
If you’ve heard me explain the difference between price and value you know that BOTH PARTIES are actually RECEIVING MORE than they are giving, because they are both exchanging what they desire less for what they desire more.
Example: The pizzeria owner who sells a pizza wants the customer’s $12 more than she wants the pizza. The customer wants the pizza more than he wants the $12. So, the customer is getting something that he wants (values) more than the $12 he is paying for it…or he would not have made the exchange!
This is what Harry Browne meant when he said that in any free-market based exchange, there are at least two “profits.” The buyer profits and the seller profits. They each come away better off than they were before the transaction.
Give MORE than you get? No. Give more in value than you receive in payment and also make a profit?
Note: This month, our Go-Givers International Membership In-Depth Interview is with none other than…Mr. Tom Ziglar, proud son of Zig Ziglar and CEO of Ziglar, Inc. For more information, visit www.GoGiversIntl.com